In this essay we seek to understand and analyze how mythological structures occupy a central place in sinophobic thought and how social networks operate as a vehicle for it. We use the tools of visual anthropology, which allow us to study these fields: the anthropological foundations of mythology and its expression in the form of memes, smashupsfilms and even songs. To achieve this end, digital ethnography occupied a preeminent place. Moreover, this type of thinking is triggered by social conditions. We will demonstrate how the sinophobic content in the smashups The social conditions, such as pandemics, are exacerbated by the presence of the Chinese.

Toni Kuhn's work is a continuity and part of this great tradition of Mexican cinematographers, such as Gabriel Figueroa, Alex Phillips, Jack Draper, Agustín Jiménez, to name a few. They were his teachers, his references, although they did not give him - as he tells us - a visual, photographic eye, because whether you are born with it or not, it is almost a substitute for the language itself, for the multiple languages, which, he says, he learned in his native Switzerland and which he knew, in one way or another, how to translate into images and capitalize it with a reality that Mexico imposed on him. In this interview, Toni tells us about the beams of light that he has captured throughout his long-lived work.

For some, perspectivism is a revolution in anthropological thought, while for others it is not a theory, but rather an ideology forged by bringing into the arena of discussion old, unearthed and outdated paradigms that were long ago superseded.

Whe present essay seeks to show, through a singularity of images, how myths, in one of their many expressive ramifications, materialize in a narrative way in what we call plastic expressions of the good errant. Its minimal units operate with signifiers built on a multiplicity of objects that refer the errant to meanings linked to those beings of the universal endeavor. To demonstrate our plastic hypothesis, we will exemplify the mythological complex related to Śiva, one of the most outstanding deities of the Indian cosmogony, referring to various manifestations and presences of this god in the colorful streets of India.