Site statistics

Below are the statistics of visits and downloads of the site of Encartes between April 2019 and April 2020.

Total users

April 2019 - April 2020

27.973

Number of users per month

April 2019 - April 2020

Source: Google Analytics

Users by country

April 2019 - April 2020

Source: Google Analytics

Downloads by number

Source: Internet Archive

Analysis of Google Analytics statistics - March 2018 to January 2020 *

* Originally posted on Ichan Tecólotl, April 2020

The data provided by Google Analytics gives a fairly detailed picture of how many and who are the readers of Encartes and what is their behavior on the site. From March 23, 2018 (two days after the first issue was published) to February 10, 2020 the site of Encartes had 31,322 users.

Table 1. Number of users of the site Encartes month after month, from March 2018 to January 2020

Source: Google Analytics.

Magazine Encartes has received users from 101 countries, on all continents (see table 2). The vast majority of users are from Mexico (65.17%). It is followed by the United States (7,65%), Argentina (5,60%), Spain (3,51%), Colombia (3,33%) and Peru (2,80%). Added together, Latin American readers (not counting those from Mexico) correspond to 19% of site users. This limited presence of Latin American readers still does not correspond to the diversity of authors who are published in Encartes. One of the magazine's objectives is to diversify its audience, especially in Latin America.

Table 2. Distribution of readers by country

Source: Google Analytics.

Another demographic data provided by Google Analytics is the distribution of readers according to their age (see Table 3). These data correspond to a sample of 42,87% of the users of Encartes and gives an idea of the profile of the users. In this regard, it can be said that the journal is fulfilling one of the objectives determined in its vision: "to establish a bridge between academic generations" because, although the majority of the authors are over 45 years old, the 52% of readers are between 18 and 34 years old. In fact, an interesting behavior that has been observed since September 2019 - when number 4 was published - is the increase in the number of users from 18 to 24 years old, which managed to exceed those from 35 to 44 years old.

Table 3. Readers Encartes by age. Month after month, from March 2018 to January 2020

Source: Google Analytics.

The behavior of readers on the site can be measured by the time users spend on a page. This measurement indicates how much time the reader spends with the active page in their browser. Thus, the time on the page is essential to know if the readers are actually reading the texts in html, or if they only visit the site and then leave immediately, or if they enter only to download the pdf and ignore the digital version.

According to the data provided by Google Analytics, the journal texts usually have an average time on the page of more than five minutes (see table 4), this despite the fact that each article has a pdf version readily available. Thus, it can be concluded that many readers do read the articles in their digital version, in html, or do part of their reading online before downloading the pdf.

Table 4. The ten most visited pages in Encartes March 23, 2018 to February 10, 2020

Source: Google Analytics.