This photo essay examines the production and dynamics of salvation goods in the cult of Jesus Malverde, a prominent phenomenon within popular religiosity in Mexico. During the annual May 3 festivity in Culiacán, these goods are especially visible and are continually renewed. The essay documents how the supply of these goods remains dynamic in a back and forth of traditions and innovations, adapting to the demands of the devotees and ensuring the validity of the cult in the Mexican religious market. Photographic observation captures the evolution of these practices and the diversification of salvation goods by showing how the cult of Jesus Malverde reinvents itself, making it relevant to the study of Mexican popular religiosity.

The following work is a photographic essay that aims to reflect on the value of the photographic record to ethnographically analyze the expressions of popular religiosity in San Miguel Canoa, Puebla, where, based on the analysis of the festive ritual of San Juan Bosco, it is seeks to contribute to the reflection of the ethnographic construction and the use of photography in anthropological research.