Articles about "advertising"

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Bystanders Imaginaries: Outdoor Advertising and Its Relation to the Moral Geography of Guadalajara

  • Christian O. Grimaldo-Rodríguez

RI reflect on the moral geography of the metropolitan area of Guadalajara based on an analysis of the advertising strategies perceived from the routes traveled on board public transport; Through participant observation exercises, urban drifts, and semi-structured interviews, I highlight the links between landscape, bodies, and morality, with their respective political correlates. As a result, I show the structuring role that these communicative strategies have in the configuration of identities and the moral territorialization of contemporary metropolises based on the differential distribution of socio-political representations based on lifestyles and consumption.