The massive consumption of psychedelics has intensified debates about their impacts on indigenous communities in Latin America. As globalization drives the commercial and therapeutic use of sacred plants, tensions are generated between Western holistic wellbeing and the preservation of indigenous cultural heritage. This text examines how psychedelic extractivism de-territorializes plants and ancestral knowledge, creating new markets that transform traditional relationships with these beings considered political-spiritual agents by native peoples.

In the last decade, a wave of accusations has been launched against brands and companies for using cultural elements of indigenous groups. In Mexico, several cases have had considerable resonance: the complaint by the Mixe community of Tlahuitoltepec against the French company Isabel Marant for copying its Xaam nïxuy blouse; the protest by the Secretary of Culture, Alejandra Frausto, against the fashion house of Carolina Herrera for the use of embroidery from Tenango de Doria and the sarape from Saltillo; and on three different occasions the fashion clothing company Zara has been accused of plagiarism for using designs from Aguacatenango, Chiapas.