Articles about "businessman of himself"

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"What do you throw at when you save, Mexican?" The futures of savings under a neoliberal individually funded pension regime

  • Sayuri Gallardo Kishi

Keywords: afore, voluntary savings, cdmx, entrepreneur himself, financialization of households, pension funds, neoliberal subjectivity.

Based on an ethnography of five households with a middle-class horizon in Mexico City (CDMX), I analyze financialization from savings and the impact it has had on dreams and imaginations for the future of households. I take as a breaking point and axis of analysis the reform of the imss pension system in 1997 and its advertising correlates, particularly in the imposition of an individual capitalization model and in the creation of the figure of Voluntary Savings.