In this text I seek to reflect on how I adapted digital ethnography for my fieldwork with Mexican amateur and semi-professional digital athletes. Although we have a vast literature on research processes mediated by digital technologies, much of this academic production is in English and there are few cases in which we can think of situations and experiences of Mexican users. The text addresses the problem of putting the body and making a presence in the process of construction of the ethnographic field. One of the hypotheses that guided the work is that the notion of value in the process of becoming a digital athlete is associated with the way in which failure is re-signified in the learning curve that Mexican players go through.

This commentary on Rossana Reguillo's article "Essays on the abyss: politics of the gaze, violence, technopolitics" analyzes the author's research on the ways of looking at violence and technopolitics in the history of anthropology and other social sciences in Mexico. How to combine diverse strategies to capture complexity? It also deals with the role of affects and electronic corporations in the segmentation and "totalizations" of material or symbolic goods and political opinions, as well as when they try to manage diversity.