Articles about "authenticity"

Realidades socioculturales

"I Love It Very Much". The Intimate Relation with Garments. The Case of Thrift Fashion

  •  Efrén Sandoval Hernández
  •  Carolina González Castañeda

This article explores the meanings and values given to clothing by women who enjoy a trend we call thrift. In order to capture such meanings and appraisals, we present explanations, narrations and images from exploratory work carried out with thrift clothing retailers and buyers in Monterrey. With the support of images and narrations, we analyze the interaction and the emotional links that retailers and buyers have with clothing. We explain the intimate relation with the garments and the verbal and visual expression of such links, as part of the effort that the thrift community makes to obtain authenticity in the framework of the creation and consumption of clothing.