Jesús Antonio Machuca Ramírez is a sociologist from the Faculty of Political and Social Sciences at unam. He is currently a research professor at the Ethnology and Social Anthropology Department of the span class="small-caps">inah. He has taught courses on Anthropology and cultural heritage at the National School of Anthropology and History. He has been coordinator of the seminars El Patrimonio Cultural en el Contexto de las Transformaciones del Siglo xxi and Aproximaciones multidisciplinarias al estudio de la memoria, with Dr. Anne Warren Johnson, as well as the Diplomado de Análisis de la Cultura y Patrimonio y Cultura, at the Coordinación Nacional de Antropología del inah. She is currently conducting an analysis of the institutional challenges posed by the paradigms of cultural diversity, human rights and sustainable development.