Jesús Antonio Machuca Ramírez is a sociologist from the Faculty of Political and Social Sciences at unam. He is currently a research professor at the Ethnology and Social Anthropology Department of the span class="small-caps">inah. He has taught courses on Anthropology and cultural heritage at the National School of Anthropology and History. He has been coordinator of the seminars El Patrimonio Cultural en el Contexto de las Transformaciones del Siglo xxi and Aproximaciones multidisciplinarias al estudio de la memoria, with Dr. Anne Warren Johnson, as well as the Diplomado de Análisis de la Cultura y Patrimonio y Cultura, at the Coordinación Nacional de Antropología del inah. She is currently conducting an analysis of the institutional challenges posed by the paradigms of cultural diversity, human rights and sustainable development.

Discrepancias

Debates on Cultural Heritage and the Commercialization of Collective Expressions

  • Aura Cumes
  • Jesús Antonio Machuca Ramírez
  • Suely Kofes
  • Xóchitl Eréndira Zolueta Juan

  • moderator Rachel Barber

In the last decade, a wave of accusations has been launched against brands and companies for using cultural elements of indigenous groups. In Mexico, several cases have had considerable resonance: the complaint by the Mixe community of Tlahuitoltepec against the French company Isabel Marant for copying its Xaam nïxuy blouse; the protest by the Secretary of Culture, Alejandra Frausto, against the fashion house of Carolina Herrera for the use of embroidery from Tenango de Doria and the sarape from Saltillo; and on three different occasions the fashion clothing company Zara has been accused of plagiarism for using designs from Aguacatenango, Chiapas.