Iván Flores Obregón D. in Anthropological Sciences from the uam-Iztapalapa. Professor at the Universidad Iberoamericana Puebla and at the School of Humanities and Education of the Tec de Monterrey. Interested in the study of digital cultures, technological appropriations and the presence of technologies in everyday life. His work has addressed the problem of methodologies mediated by the digital, especially in the case of ethnography, as well as in the process of construction of objects and theoretical frameworks for social research.

Realidades socioculturales

Learning to accompany Mexican amateur digital athletes. Elements to think the presence and construction of the field mediated by technologies.

  • Iván Flores Obregón

Keywords: digital culture, digital ethnography, value, video games.

In this text I seek to reflect on how I adapted digital ethnography for my fieldwork with Mexican amateur and semi-professional digital athletes. Although we have a vast literature on research processes mediated by digital technologies, much of this academic production is in English and there are few cases in which we can think of situations and experiences of Mexican users. The text addresses the problem of putting the body and making a presence in the process of construction of the ethnographic field. One of the hypotheses that guided the work is that the notion of value in the process of becoming a digital athlete is associated with the way in which failure is re-signified in the learning curve that Mexican players go through.