{"id":35612,"date":"2022-03-21T20:44:11","date_gmt":"2022-03-21T20:44:11","guid":{"rendered":"https:\/\/encartes.mx\/?p=35612"},"modified":"2023-11-17T17:59:32","modified_gmt":"2023-11-17T23:59:32","slug":"gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu","status":"publish","type":"post","link":"https:\/\/encartes.mx\/en\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/","title":{"rendered":"Postdenominational Christianity and the Coronavirus: Religious Field and Innovation in Mexico and the United States"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Abstract<\/h2>\n\n\n\n<p class=\"abstract translation-block\">Postdenominational Christianity has considerable changes in the styles of worship and in the organizational congregational structure, transforming the way in which their devotees relate to their beliefs, with the world around them and the way in which they experience Christianity. This article presents examples of Postdenominational Churches in Mexico and the United States in the context of social distancing as a preventive measure against the COVID-19 pandemic. Using these examples, we observe the innovation in the religious field that Postdenominational Churches represent and how they not only have online resources, but in certain cases, they are what we call semi-virtual Churches.<\/p>\n\n\n\n<p class=\"abstract\">Keywords: <a href=\"https:\/\/encartes.mx\/en\/tag\/coronavirus\/\" rel=\"tag\">coronavirus<\/a>, <a href=\"https:\/\/encartes.mx\/en\/tag\/cristianismo-emergente\/\" rel=\"tag\">emerging Christianity<\/a>, <a href=\"https:\/\/encartes.mx\/en\/tag\/iglesias-postdenominacionales\/\" rel=\"tag\">post-denominational churches<\/a>, <a href=\"https:\/\/encartes.mx\/en\/tag\/innovacion-religiosa\/\" rel=\"tag\">religious innovation<\/a><\/p>\n\n\n\n<h2 class=\"en-title wp-block-heading\"><span class=\"small-caps\">postdenominational christianity and the coronavirus: religious field and innovation in mexico and the united states<\/span><\/h2>\n\n\n\n<p class=\"abstract en-text\">Postdenominational Christianity has considerable changes in the styles of worship and in the organizational congregational structure, transforming the way in which their devotees relate to their beliefs, with the world around them and the way in which they experience Christianity. This article presents examples of Postdenominational Churches in Mexico and the United States in the context of social distancing as a preventive measure against the COVID-19 pandemic. Using these examples, we observe the innovation in the religious field that Postdenominational Churches represent and how they not only have online resources, but in certain cases, they are what we call semi-virtual Churches.<\/p>\n\n\n\n<p class=\"abstract en-text\">Keywords: Emerging Christianity, Coronavirus, Postdenominational Churches, Religious innovation, Mexico, United States.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-drop-cap abstract\">To say that the coronavirus forever changed the lives of individuals and communities is no exaggeration; from the world's largest institutional and corporate conglomerates to the simplest domestic units, the daily dynamics of much of the population had to change as a result of the pandemic caused by the coronavirus. <span class=\"small-caps\">sars<\/span>&#8211;<span class=\"small-caps\">c<\/span>or<span class=\"small-caps\">v<\/span>-2: the need to maintain a healthy distance to reduce contagion triggered a social isolation never seen before in the 20th century. <span class=\"small-caps\">xxi<\/span>This situation not only negatively impacted the psychological state of people, but also the financial situation of many businesses (Torales, O'Higgins, Castaldelli-Maia and Ventriglio, 2020). While some well-known multinational brands have had to declare bankruptcy, such as Hertz, JCPenney or True Religion Apparel, a myriad of small and medium-sized businesses have had to close for good, leaving millions of families across the world without a steady income (Fernandes, 2020). Temples and places of worship and religious congregation were no exception; in the United States alone, in July 2020 there were already approximately 650 confirmed cases that ended up impacting an even larger number in the face of attempts to resist the isolation measures (Conger, Healy and Tompkins, 2020). In Mexico, the Undersecretary of Democratic Development, Social Participation and Religious Affairs indicated, since June 15, the procedure to follow to reopen places of worship in accordance with the rules of the new normality; thus, several congregations began to resume operations in a staggered manner and according to the traffic light established by the government of the Republic (Subsecretar\u00eda de Desarrollo Democr\u00e1tico, Participaci\u00f3n Social y Asuntos Religiosos, 2020). This pandemic brought to the center of the debate not only the issue of the digitalization of everyday life but also, as the months of confinement progressed and social restrictions tightened, the issue of governmental reach into people's private lives and its interference in limiting individual freedoms such as freedom of worship and assembly. In this context, some companies and many other institutions were more prepared for the transition that occurred in remote interactions as a result of the virus; in the same vein, the religious field was affected due to the intrinsic face-to-face nature of religious congregations, which led different churches to cancel, limit or, in the best of cases, digitize the offer of their salvation goods; While a large part of the Judeo-Christian spectrum was affected by the coronavirus (Gatti, 2020), a series of evangelical-pentecostal, neo-pentecostal groupings, previously disposed by their immersion in the infrastructure of the spectacular nature of some mega-churches, as well as other congregations of a religious nature, have been affected by the coronavirus (Gatti, 2020), as well as other smaller post-denominational congregations, but at the technological and cultural forefront, managed to resist the social and economic blow of isolation due not only to their digital possibilities, but also to their capacity for innovation in the offer and execution of their religious services.<\/p>\n\n\n\n<p>Other authors have already dealt with the changes brought about by the pandemic in the field of religion (Betim<em> et al.<\/em>(Medell\u00edn, 2020), both on how the social sciences seek to work in this context, as Virginia Garc\u00eda Acosta in personal communication with Ren\u00e9e de la Torre (2020), and how the \"virtualization\" of religious services in a wide range of churches of different denominations has been a fundamental point in the religious experience of people in the pandemic context (Medell\u00edn, 2020). In this article we take up the cases of four post-denominational churches in Mexico and the United States, which proved to be better prepared for the changes derived from this global catastrophe in terms of their structure and their way of doing things, beyond having a presence in social networks or having infrastructure for the virtualization of religious activities; relatively common elements in most religious and civil institutions in the wake of the pandemic. The selection of these churches was due to two reasons: 1) The origin of the type of postdenominationalism practiced by the chosen Mexican congregations was in Southern California; the U.S. church addressed in this article is particularly emblematic and influential for the cross-border region, and fully impacts in terms of philosophy and structure the postdenominational churches in Tijuana and Ensenada; 2) The Mexican congregations chosen are emblematic cases of postdenominational Christianity throughout the country, and in turn were influenced by postdenominational trends in Southern California (Ibarra, 2019). The ethnographic data in this article are derived from two investigations conducted between 2016 and 2020 in the Tijuana-San Diego-Los Angeles region and in the metropolitan area of Guadalajara, Jalisco; this is coupled with a series of data obtained during the pandemic of <span class=\"small-caps\">covid<\/span>-19 in 2020 by observing the groups of the targeted churches on the main digital platforms: Facebook, Twitter, YouTube and Instagram, as well as remote interviews with some key informants, including leaders, pastors and members.<\/p>\n\n\n\n<p>We decided to focus on post-denominational congregations because, unlike other denominations with robust media infrastructure, such as the mega-churches of the Assemblies of God or the Universal Church of the Kingdom of God, which use this type of resources as an auxiliary in their evangelization process, the post-denominational churches addressed in this article emerge and grow within the digital and cannot be understood if this component is removed, as it is an integral part of their religious and cultural identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is post-denominational Christianity?<\/h2>\n\n\n\n<p class=\"abstract\">Mexico has been a secular country since 1857 and the Law of Religious Associations and Public Worship of 1992 meant an opportunity to increase the visibility of the country's religious diversity, such that in 2020 there were already slightly more than 7,000 congregations of various denominations (De la Torre, Guti\u00e9rrez and Hern\u00e1ndez, 2020). It should be mentioned that the Evangelical-Pentecostal universe is not monolithic and after several revivals during two centuries (Bastian, 2013; Cox, 2009; Creech, 1996; Dow, 2005; Ram\u00edrez, 2015; Robeck, 2017), this type of congregations managed to gain a foothold among the socially and economically vulnerable population, mainly due to their ability to provide support networks and sense of belonging (Garrard-Burnett and Stoll, 1993). With the increase in migratory flows, the network of Evangelical-Pentecostal influence increased in the country, thanks to the establishment of translocal and cross-border communities among the communities of origin, transit and destination; this is one of the reasons why the northern states and the southern states of the country have the largest concentration of Evangelical-Pentecostal Christians (Hern\u00e1ndez and O'Connor, 2013; Odgers and Ruiz, 2009; Ram\u00edrez, 2003; Stephen, 2007). The drug problem also fueled the growth of Evangelical-Pentecostal groups in the region, as a large part of the rehabilitation centers are run by them (Odgers and Olivas, 2018). These elements are paramount to conceive the emergence and expansion of postdenominationalism in the country, since the first churches of this type appeared in southern California, taking advantage of the multiethnic and hyperdiversified composition of that state, which in addition to becoming the largest recipient of Mexican and Central American migrants also represented a bastion of progressive policies compared to other places in the United States; Taking advantage of these elements, the Jesus Movement, the Vineyard Christian Fellowship and Calvary Chapel laid the groundwork for making concessions in the traditionally conservative positions of Evangelical-Pentecostal groups, with the aim of appealing to young people in California during the 1970s (Ibarra, 2019; Shibley, 1996).<\/p>\n\n\n\n<p>As will be seen below, the most important postdenominational congregation in the southwestern United States is <span class=\"small-caps\">mosaic<\/span>located in the city of Los Angeles; this church began reconfiguration processes in the 1990s and during the first years of the new century. <span class=\"small-caps\">xxi<\/span>which allowed it to take advantage of the ethnic, social and cultural diversity of young people in Southern California (Marti, 2009); in the 2010s it entered a period of audiovisual renovation, taking advantage of the rise of digital platforms and the intersection between religion and culture. <em>pop<\/em>. This congregation ended up influencing two churches in northwestern Mexico: Ancla, in Tijuana, and Horizonte, in Ensenada, and a church in the center of the country, M\u00e1s Vida, in Guadalajara (Ibarra, 2019; Gomes, 2020).<\/p>\n\n\n\n<p>Although non-denominationalism has been used to refer to Evangelical-Pentecostal churches that do not belong to established organizations, such as the Assemblies of God (Anderson, 2004), post-denominationalism breaks with this dynamic despite its closeness to these types of churches. Although there is no consensus on the definition of what a postdenominational church is, communities of this type assume that no Christian congregation possesses the absolute truth about the correct interpretation of the Gospel; instead of an attitude of confrontation with other confessions, postdenominationalism recognizes that all congregations of Christianity possess fragments of the true message of God (Deverell, 2005). Miller understands as postdenominational Christianity that which manifests considerable changes in its worship styles and in the organizational structure of its congregation, which transforms not only the way of experiencing Christianity, but also the way in which its followers relate to their beliefs and to the world around them (Miller, 1998). It is important to consider that post-denominational Christianity is not a movement, but a trend that urges religious groups to demonstrate a theological and cultural openness to other ways of understanding salvation (Placentra Johnston, 2012). This posture allows them greater freedom not only when interacting with other people and other congregations, but also greater room for maneuver in relation to modernization processes in worship, praise and evangelism. In practice, post-denominational churches are composed entirely of seekers (<em>seekers<\/em>) who used to be part of evangelical, Pentecostal, neo-Pentecostal or non-denominational groups, who were not satisfied with the offer of salvation and the internal dynamics of such congregations (Ibarra, 2019).<\/p>\n\n\n\n<p>Two fundamental elements that have taken root in the post-denominational churches studied have to do with non-discrimination of any kind and sensitization to difference (Strauss and Howe, 2000). In particular, there are four elements that mark the discourse of these congregations: the differentiation between <em>core beliefs<\/em> and <em>secondary beliefs<\/em>and the belief in the existence of a state of <em>maturity in faith<\/em> and take care not to be <em>stumbling block<\/em> for other people. The fundamental beliefs refer to the basic message of Christian salvation: the sacrifice of Jesus who took away the sin of all humanity and saved it by divine grace (Kimball, 2003). Secondary beliefs are the matters of form that each church has in its interpretation of the word of God (Ibarra, 2019): just as Pentecostals believe in the gifts of the Spirit, or Jehovah's Witnesses reject blood transfusions, the post-denominational churches addressed in this article think that Christians should regain dominion over the profane world, since it is a divine creation that has been feared for centuries (Ibarra, 2019). The idea about maturity in faith refers to the freedom of profane actions and activities that a person will be able to perform depending on how secure they are in their personal relationship with God; this element allows certain people who follow these churches to adopt liberal positions around issues and activities that a more conservative Christian would not be able to. In order to limit the degree of freedom that this perspective offers, the idea of not being a stumbling block describes the care that mature people in the faith must take so as not to affect third parties who may be having a struggle or a problem with elements of the secular world. Thus, the operationalization of maturity in faith is observed when people are confronted with ambiguous situations in traditionally Christian terms.<\/p>\n\n\n\n<p>Likewise, in the post-denominational groupings there is no debate with the forms, neither in the musical aspect, nor with the question of appearances or dress codes; neither have they had problems to keep their young people nor do they have conflict to integrate and make use of technological advances in communication (Ibarra, 2019), which prepared them to face the changes in interaction that derived from the restrictions caused by the coronavirus pandemic. To demonstrate this assertion, the cases of four congregations and how they have adapted to the pandemic situation affecting the entire world will be presented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">COVID-19 and post-denominational Christianity in the U.S.<\/h2>\n\n\n\n<p class=\"abstract\">The most representative case of a post-denominational church that influences the other congregations of the emerging Christian movement in the world is <span class=\"small-caps\">mosaic<\/span>located in the city of Los Angeles, California. Although <span class=\"small-caps\">mosaic<\/span> has congregations in different parts of the state of California and two in Latin America, in Mexico City and Ecuador, its compound on the Hollywood Walk of Fame is the main headquarters and from where its senior pastor, Erwin McManus, preaches. Of Salvadoran origin, McManus began his ministry in a Baptist organization and, once he managed to assume the position of senior pastor in the 1990s, he began to propose changes with the intention of creating an inclusive church for ethnic minorities in California, using an approach of openness to what other Protestant and Evangelical-Pentecostal churches consider part of the profane world, making use of the artistic and cultural elements that characterized the people he intended to reach (Ibarra, 2019). By the first decade of the first century <span class=\"small-caps\">xxi<\/span>In the event, close to two thousand people from more than sixty ethnic-national backgrounds gathered at the <span class=\"small-caps\">mosaic<\/span>. At its seven locations in the United States, about five thousand people attended weekly until before the quarantine caused by the <span class=\"small-caps\">covid<\/span>-19 (Marti, 2009).<\/p>\n\n\n\n<p><span class=\"small-caps\">mosaic<\/span>as well as the congregations located in Mexico that will be addressed below, operate under the principles that Ganiel and Marti described when speaking of a deconstructed church: they are anti-institutional, transgress traditional ecclesial and theological boundaries, favor young leadership, value experimentation and creativity, and create neutral religious spaces that avoid resembling a traditional Christian temple (Marti and Ganiel, 2014). It is also important to mention that these collectives are headed and directed by. <em>millennials<\/em>, a generation that, culturally, has been identified by its tendency to abandon ideologies considered too moralistic, conservative, hypocritical or even too political (Ibarra, 2019; Marty and Ganiel, 2014). An important point to mention is that, even though these congregations are not focused on a public <span class=\"small-caps\">lgbti<\/span>as are the so-called \"churches for diversity\" (B\u00e1rcenas, 2014), their openness to a varied public, in all its meanings, makes them frequented by people who may feel attacked or out of place in more traditional congregations.<\/p>\n\n\n\n<p>When the pandemic of <span class=\"small-caps\">covid<\/span>-As a result, the different local and national governments were forced to close places of recreation and congregation in order to avoid an increase in contagion and death, most of the worship centers in Mexico and the United States suffered large drops in attendance. Although some congregations were able to gradually overcome the impossibility of meeting physically, adapting their resources to a more <em>on-line<\/em>churches such as <span class=\"small-caps\">mosaic<\/span> were prepared to offer their salvation goods without any problem, regardless of the distance. The reason for this greater adaptability has nothing to do, however, with the technical capacity and infrastructure already in place; after all, there are large Pentecostal and Neo-Pentecostal organizations that, despite having the resources and means to continue to operate at a distance, their <em>engagement<\/em> with their congregants has not been particularly strong (Bryson, Andres and Davies, 2020); thus, Assemblies of God megachurches barely manage to gather a couple of hundred people, <em>likes <\/em>and<em> shares<\/em> in their liturgical broadcasts, numbers that are a far cry from their weekly face-to-face attendance of five to ten thousand people, depending on the congregation. A multidimensional analysis to explain this discrepancy may indicate elements of class, ethnicity, age and gender, but the simplest indicator to address has to do with the generational issue, and the proportion in which \"the generational\", redundancy aside, determines the levels of <em>engagement<\/em> and presence <em>on-line<\/em> of the congregations.<\/p>\n\n\n\n<p>It is important to clarify that when we speak of the generational aspect we are not referring exclusively to the age aspect: to speak of the generational aspect we are not referring exclusively to the age aspect. <em>millennials <\/em>does not include all persons born between 1982 and 1996. Lo <em>millennial <\/em>is a sociocultural construct based on certain types of cultural consumption and certain types of behaviors and preferences in Western urban centers (Rouse and Ross, 2018; Winograd and Hais, 2011). Thus, a <em>millennial <\/em>integrates on a daily basis the use of digital networks and the use of communication and design technologies, as well as a varying degree of artistic and social skills, either formally or through self-learning. These types of people are the ones who make up the body of leaders and pastors of the churches mentioned in this article.<\/p>\n\n\n\n<p>Before the <span class=\"small-caps\">covid<\/span>-19, <span class=\"small-caps\">mosaic<\/span> in Los Angeles had an average weekly attendance of five thousand people, distributed among the three services offered on Sundays. As a result of the social distancing policies caused by the virus, <span class=\"small-caps\">mosaic<\/span> temporarily closed its doors but continued, and increased, the offering of its religious services through its website and other platforms such as Facebook, Twitter, Instagram and YouTube<em>. <\/em>Currently, remote services are offered on Saturdays and Sundays, seven times a day and in three languages: English, Spanish and Portuguese. According to one of the leaders of <span class=\"small-caps\">mosaic<\/span> we were able to interview from a distance, the transition to digital was not something new for the congregation:<\/p>\n\n\n\n<p class=\"verse\">I'd be lying if I told you everything went smoothly, the truth is that we were already used to live streaming events through most social apps; what I personally feared was that our audience numbers would plummet once we went fully into lockdown; luckily, we have some of the most amazing people in the world and every time we live stream our services, the combined numbers between Facebook, YouTube and Instagram are pretty close to the five thousand people that usually come on Sundays; on top of that, there are an increasing number of visitors from other Latin American countries (K. Anderson, personal communication, June 20, 2020).<a class=\"anota\" id=\"anota1\" data-footnote=\"1\">1<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WELCOME | Mosaic YouTube Channel - Erwin McManus\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/qzCK5sJbEvc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The fact that most of its attendees continue to interact through the different digital platforms tells us not only of a greater capacity for involvement based on the access they have to these networks, but also of an interest in continuing to frequent a community that transcends the religious aspect. In addition to this, <span class=\"small-caps\">mosaic<\/span> has also been involved in the cultural-historical debates that have been in the eye of the storm at the time of this writing, following the murder of George Floyd, a person of African descent, by a police officer in the city of Minneapolis. <span class=\"small-caps\">mosaic<\/span> has functioned as a platform for its pastors and members to speak out against racism and discrimination against different minorities in the United States, all from its digital platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">covid-19 and postdenominational christianity in mexico<\/h2>\n\n\n\n<p class=\"abstract\">The post-denominational churches in Mexico that were chosen for this article are part of a network of mutual collaboration that can occur in several ways: their pastors or leaders are friends; their pastors or leaders were fellow students in leadership schools, either within the country or in the United States. In northwestern Mexico there are two important cases: Anchor in Tijuana and Horizonte in Ensenada, both in the state of Baja California, but with branches in other cities such as San Diego, California, Monterrey and Mexico City. Although these churches come from a different historical background, the collaboration and doctrinal similarities between them ended up positioning them as two of the referents of post-denominational Christianity and the emerging Christian movement in Mexico (Ibarra, 2019). Both are relatively young congregations, no more than ten years old, and both are led by young pastors with a vision in agreement with the social and cultural dynamics of the generation <em>millennial<\/em>both are inclusive churches in terms of diversity and sexual identities, with an identical stance regarding the interaction between the sacred and profane fields in the world; both Anchor and Horizon have a team of leaders and collaborators immersed in the dynamics of digital platforms, as well as the <em>expertise <\/em>necessary to take advantage of the benefits they offer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anchor and Horizon<\/h3>\n\n\n\n<p class=\"abstract\">Ancla was founded in 2015 in the city of Tijuana and, before the quarantine, its main venue offered four services on Sundays, at the following times: 10:30 am, 12:30 pm, 2:30 pm and 6:00 pm. Until 2019, the congregation had approximately five thousand members, which caused that, given the small size of the main venue compared to the evangelical-pentecostal megachurches, every available schedule is crowded. As already mentioned, the freedom to interact with the world that is supported by the differentiation between fundamental and secondary beliefs and the maturity in faith make for a relaxed atmosphere within this congregation compared to other Christian churches, which is attractive to the younger generations; an important part of the effort to achieve this type of atmosphere has to do with the work of the Anchor media team, consisting of young people between the ages of twenty and thirty who have formal or informal education in the areas of <em>marketing<\/em>graphic design and visual arts. Even in pre-pandemic times, the <em>streaming <\/em>of services and social events was part of the offer of this church, although its spectators were mainly people who could not attend personally due to the social distancing because of the <span class=\"small-caps\">covid<\/span>-19; however, the bulk of the congregation took advantage of the existing infrastructure to continue meeting at a distance:<\/p>\n\n\n\n<p class=\"verse\">It's funny, we had to adjust to the quarantine, but the truth is that we simply continue working as we had been doing, except without the face-to-face component ... yes there have been drastic and severe changes in our day-to-day, and I speak for myself, but not in the way we do church (M. Lopez, personal communication, June 28, 2020).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to Iglesia Ancla\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/ABXG7Em2d4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Horizonte, unlike Ancla, has a longer historical trajectory, since it was founded in 1993, although with a different name and as part of the ministries of Calvary Chapel, one of the largest evangelical organizations in the United States. With the generational transition that occurs in the leadership of this community, the current senior pastor ends up establishing changes that lead the community not only to change its name, but also to renew itself and adopt a post-denominational approach, typical of the emerging Christian movement. Like Ancla, Horizonte surrounds itself with young talent and bets on visual arts and inclusiveness, which ends up positioning it as one of the most important references in Mexico for the emerging Christian movement (Ibarra, 2019). Thanks to the infrastructure and personnel capabilities, Horizonte also makes an almost imperceptible transition to the distance modality, a product of the pandemic, a situation that positions it at an advantage over other congregations that have had to invest in equipment and training for the effective use of digital platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#MmoreLifeAtHome<\/h3>\n\n\n\n<p class=\"abstract\">M\u00e1s Vida is headquartered in the city of Morelia, in the Mexican state of Michoac\u00e1n. This church has 36 years of history and in the last ten years has acquired post-denominational characteristics and an organization similar to that of a company with massive reach and market logic. It is led by Pastor Andres Spyker and is presented in Mexico as an example to follow among post-denominational churches and the emerging Christian movement, not to mention that it is connected and in constant joint action with other churches in Latin America that have a similar level of outreach, communication strategies, doctrine and relevance in their respective countries. This church emerged 36 years ago as Vida Abundante in Morelia, with Andr\u00e9s' father as founding pastor and general leader; from the change of leadership from father to son, the church acquired a new style, organization and proportion (Gomes, 2020).<\/p>\n\n\n\n<p>M\u00e1s Vida has cultural influences <em>pop<\/em> globalized and with a level of organization centered on technology. Since its origins, long before the health contingency, the usual logistics of the church was that the senior pastor together with the media team recorded the preaching in a meeting on Saturdays and then broadcast it on Sundays of each week on the screens present in the different headquarters of M\u00e1s Vida and in its social networks. With the health contingency, the change was that now the recording of the preaching began to happen without an audience and to be transmitted only through the church's social networks. The discursive production in these preaching sessions resembles that of a session of <em>stand up comedy<\/em>similar to those that proliferate on Netflix or YouTube, with certain elements of <em>coaching<\/em>. Since before the pandemic, and as with the churches mentioned above, the integration of social networks in the daily activities of M\u00e1s Vida is one of the key characteristics to understand the success of this congregation among the younger generations (Gomes, 2020).<\/p>\n\n\n\n<p>For example, in mid-March 2020, Pastor Andres Spyker announced through his Twitter account the cessation of face-to-face activities and the adoption of a 100% strategy. <em>on-line<\/em> to prevent the spread of the virus. In this regard, M\u00e1s Vida, as well as Ancla and <span class=\"small-caps\">mosaic<\/span>is a church that acts on the basis of modern communication strategies, not only in terms of a virtualization of the religious service, but also with the aim of generating trends in line with the cultural, media and aesthetic expectations of its parishioners; this includes not only creating certain types of&nbsp; <em>hashtags<\/em> or titles that encompass an entire position or stance on a given subject, such as the use of the <em>hashtag <\/em>1TP3Online meetings to give instructions to church members without having to resort to large press releases, as would be the case with less integrated institutions in the church. <em>workflow <\/em>&nbsp;of digital media, but also in the creation of a visual style in line with the urban stylistic trends of the <em>millennials<\/em>. It is not for nothing that this type of congregation boasts of <em>lookbooks<\/em>The latter example is not directly related to the management of the pandemic, but it does show a clear difference between this type of church and the rest of the evangelical-pentecostal congregations that, although they do not have to deal directly with the pandemic, it does show a clear difference between this type of church and the rest of the evangelical-pentecostal congregations. Although this last example is not directly related to the management of the pandemic, it does show a clear difference between this type of churches and the rest of the evangelical-pentecostal congregations that, although they have modern audiovisual resources, lack an aesthetic-cultural integration around young people. <em>millennials<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1 Year of church online!\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/6JuHkk4L_vE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Taking this into account, the planning of meetings in M\u00e1s Vida goes through a completely secular process, in which the same leaders and media directors, all part of the same generation, mold a product and a pleasant and satisfactory experience for their attendees, which they can reproduce at the same level in different places and contexts without losing the essence or the basic component of salvation (Gomes, 2020). It is from these types of minds and meetings that strategies such as those used by <span class=\"small-caps\">mosaic<\/span> regarding implementing \"churches\" in bars and other non-traditional spaces (Ibarra, 2019). This is achieved, in part, by the integration of digital technologies, the diverse platforms <em>on-line<\/em> and a <em>expertise<\/em> and <em>knowhow<\/em> around visual and acoustic productions, in sync with the generational expectations of their audiences; elements that, while used prior to the pandemic, facilitated the transition of M\u00e1s Vida and other post-denominational churches during the quarantine.  The goal of replicating the same form in multiple locations, without losing the essence of the meetings, is achieved in M\u00e1s Vida, Ancla and <span class=\"small-caps\">mosaic<\/span> in the same way that Starbucks manages to sell the same product in different environments and contexts with the same \"Starbucks\".<em>look &amp; feel<\/em>\"This includes working with the five senses of the people. This is an element of utmost importance that separates this type of congregations from the rest of the evangelical-Pentecostal churches of denominational and non-denominational cut, as well as from those large neo-Pentecostal megachurches with thousands of pesos in resources but without a generational core of creatives capable of innovating not only in the way the Gospel is transmitted, but also in the ways of deconstructing the divine message (Ibarra, 2019).<\/p>\n\n\n\n<p>Among the actions that M\u00e1s Vida generated to convey calm to its members during this period was the creation of a media strategy led with the <em>hashtag<\/em> of #MasVidaEnCasa, which, having positioned itself as the <em>trending topic<\/em> among some youth circles in Guadalajara, facilitated the coordination and integration of various strategies aimed at encouraging the fact that the quarantine time would be a time to grow, to be connected with others and to enjoy the online activities of M\u00e1s Vida. In this sense, the <em>hashtag<\/em> accompanied not only the dissemination of images, memes and short videos on how to cope with the situation, but also important information regarding the meetings <em>on-line<\/em>These meetings are scheduled for Saturdays at 18:00 and 20:00, and Sundays at 09:00, 11:00, 13:00, 18:00 and 20:00. The meetings for infants, entitled <em>Vida Kids<\/em>were conceived as a 15-minute segment in each of the above-mentioned time slots. In addition to this, online classes were offered on Mondays at 18:00 and a daily prayer meeting broadcast from 06:00 to 23:00. The youth meetings, known as <span class=\"small-caps\">prism<\/span>The meetings were scheduled every Friday at 19:00, as well as a prayer meeting on Wednesdays at 18:00.<\/p>\n\n\n\n<p>Another aspect of the strategies implemented in times of <span class=\"small-caps\">covid<\/span> was the creation of the \"Love does not stop\" campaign, focused on the elderly, which had the purpose of offering support to people who might need help to buy food, basic products and medicines, or for those who needed prayers or simply virtual companionship. Another important campaign was \"Generosity does not stop\", encouraging church members, in addition to helping with donations in kind and through actions, to also be willing to \"continue being faithful\" through their tithes and offerings, by means of digital payments in the site<em> Web<\/em> of the church. This is a very important point in the sense of establishing a separation with respect to other Evangelical-Pentecostal and Neo-Pentecostal congregations: the tithe tribute, both in M\u00e1s Vida as well as in Ancla y <span class=\"small-caps\">mosaic<\/span>The church has a very particular characteristic among its followers, since they are willing to pay this percentage not only because it is a divine mandate established in the Scriptures, but also because they feel satisfied to be part of a community where they not only satisfy their spiritual needs, but also their recreational, social and leisure needs. It is in this sense that post-denominational churches tend to see themselves as \"communities\" of individuals with common interests, rather than as purely religious organizations.<\/p>\n\n\n\n<p>Regarding the pandemic situation, we can see that M\u00e1s Vida, Ancla y <span class=\"small-caps\">mosaic<\/span>and many other post-denominational churches, not only had an advantage in terms of infrastructure over other Evangelical-Pentecostal congregations, or even over the social, economic and political power of the Catholic Church, but they also possessed the <em>expertise<\/em> to take advantage of digital platforms and new creative audiovisual strategies in a more efficient and natural way, a situation that left them better positioned to face the changes derived from the pandemic of <span class=\"small-caps\">covid<\/span>-19, even when there are Evangelical-Pentecostal and Neo-Pentecostal churches that, in terms of membership and gross revenues, have been able to deploy their technological and IT infrastructure to make up for the lack of face-to-face meetings (Campbell, 2020; Serr\u00e3o and Chaves, 2020).<\/p>\n\n\n\n<p>The biggest change from quarantine has to do with the sensory. More Life, Anchor and <span class=\"small-caps\">mosaic<\/span> are churches that are characterized by creating \"atmospheres\" in their meetings from auditory, visual, olfactory and even tactile sensations. We can see an example of this in an instagram post from M\u00e1s Vida Guadalajara, where they use the strategy of remembering and emphasizing what their members do not have when participating in a digital way, such as the <em>lobby<\/em> of the church, the terrace, the desserts, the entrance, the bathroom mirror, coffee served in the church, the tejuino and the potatoes they sell outside. Doing this creates an aggrandizement of materialities that members do not have access to due to the situation, which highlights the tools of sensory forms that these types of churches use (Meyer, 2018).<\/p>\n\n\n\n<p>Social action has been another of the lines of action in which M\u00e1s Vida has worked in the context of this world crisis: through the institutional project <a href=\"https:\/\/masvida.org\/amomiciudad\">https:\/\/masvida.org\/amomiciudad<\/a>the church set out to launch the campaign <em>Love does not stop<\/em>with the objective of supporting 5,000 families with a food pantry every month in each of the cities where they have a headquarters, and more than 15,000 food pantries were delivered between May and July 2020. In the Guadalajara headquarters, for example, more than 350 kg. of food were delivered in one week to families in vulnerable situations, according to the information presented in their social networks. The idea that the members of this church are a family that should help each other, and the principle of generosity that is always worked in these churches, were the foundations to create this type of campaign. Another key point was to constantly remind the members of their participation in the achievements of the institution, especially the philanthropic ones, and that none of this would be possible without them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p class=\"abstract\">As we have argued thus far, the global context of the coronavirus caused dramatic changes in the way religious communities practice their religiosity and how religious institutions seek strategies to present themselves in this context to their faithful. In general, neither religious nor civil institutions were fully prepared to live under the terms presented by the global pandemic. However, within this group we present the example of three churches in Mexico and the United States that, because they had certain infrastructural and, above all, generational characteristics, were better prepared to continue their activities, even with the challenge of \"healthy distance\".<\/p>\n\n\n\n<p>Anchor, More Life and <span class=\"small-caps\">mosaic<\/span>The postdenominational churches have the competitive advantage of being able to experiment with Christianity in a different way from other Evangelical-Pentecostal churches, especially in relation to a more sensorial style of worship and a more sensory audience.<em> millennial<\/em> immersed in a culture<em> pop <\/em>globalized (Ibarra, 2019). This could lead us to think that being a group that practices a more sensory religiosity, it would have then encountered more, and not less difficulties to carry out its activities and offer its salvation goods; however, the reality is different. The churches discussed in this article are also characterized by integrating an organizational configuration similar to that of an entrepreneurial enterprise, a <em>startup, <\/em>with a strong use of networks and digital technologies, as well as an extensive use of the latest fashionable trends in visual and acoustic design. This means that even before the global pandemic context, the churches in question already possessed modality resources. <em>on-line <\/em>and already had, in addition, a <em>engagement<\/em> in social networks, organized and maintained by <em>community managers<\/em> designated as if it were a brand.<\/p>\n\n\n\n<p>Both Ancla and M\u00e1s Vida and <span class=\"small-caps\">mosaic<\/span>already had the <em>streaming <\/em>of the church's services and events as part of its basic repertoire. And just like other congregations in the Evangelical-Pentecostal, Neo-Pentecostal and Catholic universe, most of the spectators were people who could not physically attend the ceremony in person. The added value of this type of service in post-denominational churches has to do with the priority and type of use given to digital networks, whose objective is for these platforms to accompany and enhance the overall experience of belonging to such communities. Thus, with the social distancing brought about by <span class=\"small-caps\">covid<\/span>-19, congregations that already had such practices and infrastructure did not suffer as much in adapting to the context of the <span class=\"small-caps\">covid<\/span>-19 as well as others. The presence of these churches in social networks such as Facebook, Twitter, Instagram and YouTube, with <em>community managers<\/em> competent and trained in the administration of communities <em>on-line<\/em>already made a big difference before the <span class=\"small-caps\">covid<\/span>-19. It is important, however, to emphasize that the ease of deploying an offer of salvation through digital networks is not, in itself, the key element that differentiates these congregations from others; the difference lies in how they are <em>on-line<\/em>.<\/p>\n\n\n\n<p>Christianity in the American continent is historically known for looking to the media as a way to make its message massive; in its time it was the printing press, then radio, then television and more recently the internet (Bowler, 2018; Rocha, 2017). With this in mind, churches such as Anchor, Horizonte, M\u00e1s Vida, and <span class=\"small-caps\">mosaic<\/span> do not seek to have radio programs that those who are not their followers do not want to listen to, but they seek to present themselves in such a way that anyone would be interested in listening to them, even those who are not of their confession. To achieve this, they use secular influences in their musical and discursive productions (Gomes, 2020). This characteristic is added in the context of <span class=\"small-caps\">covid<\/span>-19, in which the presentation <em>on-line <\/em>of these churches is not something boring for the spectators, not something rushed or poorly done, but quite the opposite: it is something professional, planned and done so that people can have a satisfactory interaction and that leads them to connect with the transcendental in a non-face-to-face way.<\/p>\n\n\n\n<p>Despite the fact that, at least in the United States, only 30% of citizens attended their respective religious ceremonies virtually, and 18% of adults worshipped virtually for the first time (Cooperman, 2020), the race to find the most effective ways to capture the attention of different social and generational groups will shape the dynamics of the religious field and markets; Nevertheless, there will continue to be a clear competitive advantage for post-denominational churches because of the structural makeup of their work teams and their liberal philosophy of interpreting Scripture and interacting with the secular world. Thus, the way of being <em>on-line<\/em> of these churches is what separates them from the rest of the Catholic, Protestant, Evangelical, Pentecostal and Neo-Pentecostal congregations: it is not simply a matter of having a presence on the web or in the <em>smartphones<\/em> of people; in 2020 it is an indispensable minimum for any organized religion in the main cities of the planet. The <em>plus, <\/em>the added value that post-denominational churches add to the religious field has to do with a sensory innovation carried out by small teams of creatives, no more than five or six people, with a deep understanding of the needs of their generation and with an action plan based on the creation and management of content to meet the expectations and needs of their peers. Taking this into consideration, it is not surprising to witness a higher level of participation and <em>engagement<\/em> among the users and followers of these types of congregations, even under the social restrictions imposed by the pandemic of <span class=\"small-caps\">covid<\/span>-19. Once the contingency is over, a more detailed evaluation of the forms of action and their consequences can be made. To conclude, it is important to mention that there is another series of elements worth analyzing with respect to the post-denominational churches that, although they are material for another article, it is important to mention them: unlike other types of congregations where there is a theological exegesis to explain and justify the appearance of the pandemic in different terms, the preaching in the post-denominational churches did not vary much. By this we mean that, despite the inevitable mention of the contingency, most of the time it was done in terms of asking about the state of health of the people affected, whether they were members or people close to them. There were, however, no attempts at divine justification for conceiving of the illness of the <span class=\"small-caps\">covid<\/span>-19 as a kind of scourge or punishment to humanity, for the simple fact that for the churches studied, the profane world is also part of the divine creation and God does not punish in terms of enjoying the world, but he does command his children to reappropriate everything that was abandoned for fear of contaminating the plane of the sacred (Ibarra, 2019).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bibliography<\/h3>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Anderson, Allan (2004). An Introduction to Pentecostalism: Global Charismatic Christianity. Cambridge: Cambridge University Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">B\u00e1rcenas, Karina (2014). \u201cIglesias y grupos espirituales para la diversidad sexual y de g\u00e9nero en M\u00e9xico: intersecciones sobre religi\u00f3n y g\u00e9nero\u201d. Revista de Estudios Sociales, n\u00fam. 49, pp. 33-46. https:\/\/doi.org\/10.7440\/res49.2014.03<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Bastian, Jean-Pierre (2013). Protestantismos y modernidad latinoamericana: historia de unas minor\u00edas religiosas activas en Am\u00e9rica Latina. M\u00e9xico: Fondo de Cultura Econ\u00f3mica.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Betim, Felipe et al. (2020, 21 marzo). \u201cHostias en la mano, infectados en misa y el diablo: las religiones frente a la pandemia en Am\u00e9rica Latina\u201d. El Pa\u00eds. Recuperado de https:\/\/elpais.com\/sociedad\/2020-03-21\/hostias-en-la-mano-infectados-en-misa-y-el-diablo-las-religiones-frente-a-la-pandemia-en-america-latina.html, consultado el 17 de enero de 2022.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Bowler, Kate (2018). Blessed: A History of the American Prosperity Gospel. Oxford: Oxford University Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Bryson, John, Lauren Andres y Andrew Davies (2020). \u201c<span class=\"small-caps\">covid<\/span>\u201019, Virtual Church Services and a New Temporary Geography of Home\u201d. Tijdschrift voor economische en sociale geografie, vol. 111, n\u00fam. 3, pp. 360-372. https:\/\/doi.org\/10.1111\/tesg.12436<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Campbell, Heidi (2020). Religion in Quarantine: The Future of Religion in a Post-Pandemic World. College Station: Digital Religion Publications.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Creech, Joe (1996). \u201cVisions of Glory: The Place of the Azusa Street Revival in Pentecostal History\u201d. Church History, vol. 65, n\u00fam. 3, pp. 405-424. https:\/\/doi.org\/10.2307\/3169938<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Conger, Kate, Jack Healy y Lucy Tompkins (2020, 10 julio). \u201cChurches Emerge as Major Source of Coronavirus Cases\u201d. The New York Times. Recuperado de: https:\/\/www.nytimes.com\/2020\/07\/08\/us\/coronavirus-churches-outbreaks.html, consultado el 17 de enero de 2022.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Cooperman, Alan (2020, 17 agosto). \u201cWill the coronavirus permanently convert in-person worshippers to online streamers? They don\u2019t think so\u201d. Pew Research Center. Recuperado de https:\/\/www.pewresearch.org\/fact-tank\/2020\/08\/17\/will-the-coronavirus-permanently-convert-in-person-worshippers-to-online-streamers-they-dont-think-so\/, consultado el 17 de enero de 2022.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Cox, Harvey (2009). Fire from Heaven: The Rise of Pentecostal Spirituality and the Reshaping of Religion in the 21st Century. Cambridge: Da Capo Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Deverell, Garry (2005). \u201cUniting in Worship? Proposals Towards a Liturgical Ecumenics\u201d. Uniting Church Studies, vol. 11, n\u00fam. 1, pp. 21-36.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Dow, James (2005). \u201cThe Expansion of Protestantism in Mexico: An Anthropological View\u201d. Anthropological Quarterly, vol. 78, n\u00fam. 4, pp. 825-851. https:\/\/doi.org\/10.1353\/anq.2005.0054<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Fernandes, Nuno (2020). \u201cEconomic effects of coronavirus outbreak (<span class=\"small-caps\">covid<\/span>-19) on the world economy\u201d. <span class=\"small-caps\">iese<\/span> Business School Working Paper No. WP-1240-E. https:\/\/doi.org\/10.2139\/ssrn.3557504<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Garc\u00eda Acosta, Virginia (2020). \u201cLa antropolog\u00eda bajo el ojo de la <span class=\"small-caps\">covid<\/span>-19\u201d [Entrevista realizada por Ren\u00e9e de la Torre y Olivia Teresa Ruiz Marrujo]. Encartes, vol. 3, n\u00fam. 06, pp. 242-246. https:\/\/doi.org\/10.29340\/en.v3n6.198.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Garrard-Burnett, Virginia y David Stoll (1993). Rethinking Protestantism in Latin America. 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Cristianismo postdenominacional, movimientos emergentes y deconstrucci\u00f3n religiosa en el norte de M\u00e9xico (tesis de doctorado). Tijuana: El Colegio de la Frontera Norte.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Kimball, Dan (2003). The Emerging Church: Vintage Christianity for New Generations. Grand Rapids: Zondervan.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Marti, Gerardo (2009). A Mosaic of Believers: Diversity and Innovation in a Multiethnic Church. Bloomington: Indiana University Press. https:\/\/doi.org\/10.1093\/acprof:oso\/9780199959884.001.0001<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Marti, Gerardo y Gladys Ganiel (2014). The Deconstructed Church: Understanding Emerging Christianity. Oxford: Oxford University Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Medell\u00edn, Paola (2020, 12 abril). \u201cReligi\u00f3n y pandemias\u201d. Instituto de Estudios Urbanos. Recuperado de http:\/\/ieu.unal.edu.co\/medios\/noticias-del-ieu\/item\/religion-y-pandemias, consultado el 17 de enero de 2022.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Meyer, Birgit (2018). \u201cA est\u00e9tica da persuas\u00e3o: as formas sensoriais do cristianismo global e do pentecostalismo\u201d. Debates do <span class=\"small-caps\">ner,<\/span> vol. 19, n\u00fam. 34, pp. 13-45. https:\/\/doi.org\/10.22456\/1982-8136.89943<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Miller, Donald E. (1998). \u201cPostdenominational Christianity in the Twenty-First Century\u201d. The <span class=\"small-caps\">annals<\/span> of the American Academy of Political and Social Science, vol. 558, n\u00fam. 1, pp. 196-210. https:\/\/doi.org\/10.1177\/0002716298558001015<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Odgers, Olga y Juan Ruiz (2009). Migraci\u00f3n y creencias: pensar las religiones en tiempo de movilidad. Tijuana: El Colegio de la Frontera Norte.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">\u2014 y Olga Olivas (2018). \u00bfDejar las drogas con ayuda de Dios? Experiencias de internamiento en centros de rehabilitaci\u00f3n fronterizos. Tijuana: El Colegio de la Frontera Norte.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Placentra Johnston, Margaret (2012). Faith Beyond Belief: Stories of Good People Who Left Their Church Behind. Wheaton: Quest Books.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Ram\u00edrez, Daniel (2003, 27-29 de marzo). Migrating Faiths or Transgenic Danger? Pentecostal Growth in Oaxacalifornia [Presentaci\u00f3n en conferencia]. Latin American Studies Association Meeting, Dallas, Estados Unidos.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">\u2013 (2015). Migrating Faith: Pentecostalism in the United States and Mexico in the Twentieth Century. Chapel Hill: <span class=\"small-caps\">unc<\/span> Press Books.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Robeck, Cecil M. (2017). The Azusa Street Mission and Revival: The Birth of the Global Pentecostal Movement. Nashville: Thomas Nelson.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Rocha, Cristina (2017). \u201c\u2018The Come to Brazil Effect\u2019: Young Brazilian\u2019s Fascination with Hillsong\u201d, en Tanya Riches y Tom Wagner (ed.), The Hillsong Movement Examined. Londres: Palgrave Macmillan y Cham, pp. 125-14. https:\/\/doi.org\/10.1007\/978-3-319-59656-3_7<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Rouse, Stella M. y Ashley D. Ross (2018). The Politics of Millennials: Political Beliefs and Policy Preferences of America\u2019s Most Diverse Generation. Ann Arbor: University of Michigan Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Serr\u00e3o, Rodrigo y Jo\u00e3o Chaves (2020). \u201cImmigrant Evangelicalism in the <span class=\"small-caps\">covid<\/span>-19 Crisis: Reactions and Responses from Brazilian Evangelical Churches in Florida\u201d. International Journal of Latin American Religions, vol. 4, pp. 1-15. https:\/\/doi.org\/10.1007\/s41603-020-00111-5<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Shibley, Mark (1996). Resurgent Evangelicalism in the United States: Mapping Cultural Change Since 1970. Columbia: University of South Carolina Press.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Stephen, Lynn (2007). Transborder Lives: Indigenous Oaxacans in Mexico, California and Oregon. Durham: Duke University Press. https:\/\/doi.org\/10.1515\/9780822389965<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Strauss, William y Neil Howe (2000). Millennials Rising: The Next Great Generation. Nueva York: Vintage Books.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Subsecretar\u00eda de Desarrollo Democr\u00e1tico, Participaci\u00f3n Social y Asuntos Religiosos (2020, 15 junio). Comunicado a las iglesias, agrupaciones y asociaciones religiosas. Recuperado de http:\/\/www.asociacionesreligiosas.gob.mx\/work\/models\/AsuntosReligiosos\/Documentos\/Imagenes\/comunicado.pdf , consultado el 17 de enero de 2022.<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Torales, Julio, Marcelo O\u2019Higgins, Jo\u00e3o Castaldelli-Maia y Antonio Ventriglio (2020). \u201cThe Outbreak of <span class=\"small-caps\">covid<\/span>-19 Coronavirus and its Impact on Global Mental Health\u201d. International Journal of Social Psychiatry, vol. 66, n\u00fam. 4, pp. 317-320. https:\/\/doi.org\/10.1177\/0020764020915212<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Torre, Ren\u00e9e de la, Cristina Guti\u00e9rrez y Alberto Hern\u00e1ndez (2020). \u201cReligious Reconfiguration in Mexico: Beliefs and Practices National Survey, 2016\u201d. Social Compass, vol. 67, n\u00fam. 3, pp. 349-371. https:\/\/doi.org\/10.1177\/0037768620922122<\/p>\n\n\n\n<p class=\"bibliography\" data-no-auto-translation=\"\">Winograd, Morley y Michael Hais (2011). Millennial Momentum. How a New Generation Is Remaking America. Nuevo Brunswick: Rutgers University Press. https:\/\/doi.org\/10.36019\/9780813552286<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"abstract\"><em>Carlos Samuel Ibarra<\/em> is an anthropologist trained at the Escuela Nacional de Antropolog\u00eda e Historia-Unidad Chihuahua (2006-2010), has a master's degree in social anthropology from the Escuela de Antropolog\u00eda e Historia del Norte de M\u00e9xico (2013-2015) and a PhD in cultural studies from the Colegio de la Frontera Norte. His doctoral dissertation addresses emerging Christian movements and processes of religious deconstruction in the northern border of Mexico.<\/p>\n\n\n\n<p class=\"abstract\"><em>Edson Fernando Gomes<\/em> holds a master's degree in Science and Culture Communication from the <span class=\"small-caps\"><span class=\"small-caps\">iteso<\/span><\/span> (2018-2020) and a graduate in Social Sciences from the University of Brasilia (2013-2017), his research interests encompass contemporary forms of Christianity, contemporary Protestant Christianity, organizational communication and the use of communication strategies in religious institutions.<\/p>","protected":false},"excerpt":{"rendered":"<p class=\" translation-block\">Postdenominational Christianity has considerable changes in the styles of worship and in the organizational congregational structure, transforming the way in which their devotees relate to their beliefs, with the world around them and the way in which they experience Christianity. This article presents examples of Postdenominational Churches in Mexico and the United States in the context of social distancing as a preventive measure against the COVID-19 pandemic. Using these examples, we observe the innovation in the religious field that Postdenominational Churches represent and how they not only have online resources, but in certain cases, they are what we call semi-virtual Churches.<\/p>","protected":false},"author":8,"featured_media":35840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[918,917,919,920],"coauthors":[704],"class_list":["post-35612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9","tag-coronavirus","tag-cristianismo-emergente","tag-iglesias-postdenominacionales","tag-innovacion-religiosa","personas-carlos-samuel-ibarra","personas-edson-fernando-gomes","numeros-888"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cristianismo postdenominacional y coronavirus &#8211; Encartes<\/title>\n<meta name=\"description\" content=\"Iglesias postdenominacionales en M\u00e9xico y Estados Unidos ante el contexto del distanciamiento social como medida de prevenci\u00f3n a la pandemia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/encartes.mx\/en\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristianismo postdenominacional y coronavirus &#8211; Encartes\" \/>\n<meta property=\"og:description\" content=\"Iglesias postdenominacionales en M\u00e9xico y Estados Unidos ante el contexto del distanciamiento social como medida de prevenci\u00f3n a la pandemia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/encartes.mx\/en\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\" \/>\n<meta property=\"og:site_name\" content=\"Encartes\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T20:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T23:59:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/encartes.mx\/wp-content\/uploads\/2022\/03\/thumb-postdenominacional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Vel\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Vel\u00e1zquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"37 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\"},\"author\":{\"name\":\"Sergio Vel\u00e1zquez\",\"@id\":\"https:\/\/encartes.mx\/#\/schema\/person\/5be8636bb6a3e2486cf548bf3c500765\"},\"headline\":\"Cristianismo postdenominacional y coronavirus: campo religioso e innovaci\u00f3n en M\u00e9xico y Estados Unidos\",\"datePublished\":\"2022-03-21T20:44:11+00:00\",\"dateModified\":\"2023-11-17T23:59:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\"},\"wordCount\":8839,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/encartes.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/encartes.mx\/wp-content\/uploads\/2022\/03\/thumb-postdenominacional.jpg\",\"keywords\":[\"coronavirus\",\"cristianismo emergente\",\"iglesias postdenominacionales\",\"innovaci\u00f3n religiosa\"],\"articleSection\":[\"Realidades socioculturales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\",\"url\":\"https:\/\/encartes.mx\/pt\/gomes-ibarra-cristianismo-postdenominacional-covid-mexico-eeuu\/\",\"name\":\"Cristianismo postdenominacional y coronavirus &#8211; 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